A Picture’s Worth 1000 Words
With the enormous volume of material available on the Internet, it’s important for dental practices to find a unique way to grab prospective patients’ attention. A smart infographic relies on visual representation to transmit the maximum amount of information in the most concise package possible. There are plenty of pertinent yet entertaining facts regarding dentistry that could be used in an eye-catching infographic certain to generate web traffic to your website. People rarely have the time or inclination to read long amounts of text, but will be drawn to further examine an infographic that engages and interests them.
Social Butterflies
Social media has simply exploded over the last several years. One of the most effective ways of boosting traffic is through contests and giveaways tailored to your practice. Raising funds to cover the cost of dental care for the less fortunate or holding a contest in which a portion of the funds are donated to charity are simply two ways to build a positive reputation and generate interest. Make sure to follow the guidelines set by the social media platform you are using. It’s also important to follow up with a summary of your charity event. Transparency will encourage confidence in your brand and business.
The New Yellow Pages
Rapidly growing Google Local is the Internet’s latest answer to the yellow pages, and has become a staple in searching for local businesses. Google Local results display above Internet search results, so a well-written, informational profile of your dental practice on Google Local business is a valuable way to get noticed. Encourage patients to post personal reviews, which emphasize the positive aspects of your business and are important for people trying to evaluate whether or not your practice fits their needs.
Be Our Guest…Blogger
Another way to build your Internet presence is with guest posting, which is simply getting your content published on another blog, or having someone else produce content for your blog. Guest posting gives you exposure and provides excellent content for the blog. There are a variety of sites available to connect with bloggers and establish guest posts. Anyone who writes for your blog will promote it to their own followers, driving traffic to your website. This win-win situation not only drives traffic, but also builds relationships in the blogging community.
Be a Film Star
YouTube may not seem like an obvious place for a dental practice, but it’s actually a perfect way for marketing your dental practice. Viewers can watch certain procedures being performed or get a birds-eye view of your actual dental office. Ideally, these videos provide information and confirmation that your practice and the services you offer will meet their individual needs and alleviate any concerns. Creating a competent video will take time and effort, and may require help from a professional editor, but will boost traffic and might even go viral and garnish much attention.
There are web marketers that cater specifically to dental practices. Whether you choose a professional or implement your own web plan, getting your professional, polished brand well-represented on the Internet will ideally turn visitors into long-standing patients.
Jyrki Ikonen is interested in helping dental practices succeed. He started with his wife's dental practice and has been helping others gain new patients.
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