Boost Referrals And Brand Awareness With Welcome Mats

Promotional materials are crucial for the success of any business. Many companies choose to advertise online, in local print media, and even on billboards. The problem with these forms of marketing is that they can get quite expensive. An easy way that your home building company can boost its number of referrals and brand awareness in the marketplace is to use custom-made welcome mats. Whether your customers realize it or not, prolonged or barraging exposure to your logo, brand, and company name will help to instill your company in their minds and will encourage them to return.

What’s in a Logo?

Your company logo is the emblem, a symbol if you will, that you have carefully chosen to use as the face of your business. A well-designed logo needs to be attention grabbing and instantly recognizable. While it may not seem so important, a good or bad logo can contribute to the overall success or lack thereof of your business.

It does so by conveying specific qualities of products or services. It is important that your logo send the right message, so it is a good idea to focus on what you want your customers to perceive and retain about your company. Remember, sometimes less is more when it comes to graphics and visual representations.

Customized Welcome Mats

People tend to like free giveaways such as pens, pencils, cups, and other items. One less frequently used marketing promotional tool that has proven to be highly effective at increasing brand awareness in customers is customized welcome mats. Including your logo on welcome mats and other promotional materials is an excellent and cost-efficient marketing strategy.

How It Boosts Awareness

If you purchase welcome mats with your logo boldly emblazoned on them to offer to potential and existing customers, they are more likely to use them than a coffee mug or a pencil. When they use them in their homes or personal offices, anyone entering the doorway where they are placed will look at the ground to see where they are going. The first thing they will notice when entering the room is your logo on the well-placed customized welcome mat.

When new potential clients see your mat in the homes or offices of their friends or colleagues, they will subconsciously be injected with the image of your company. Nine times out of ten, the person to whom you gave the mat will tell their guests or customers about your company, thereby building awareness and instantly boosting your referral rating. The fact that your customized mat was given to them free of charge will also encourage them to speak more kindly and highly of your company. Whether you run a small apartment community or a large homebuilder’s company, the mat will allow you to enter the homes and offices of your customers. This increases your brand visibility and the likelihood that they will refer you or at least talk about your company with other people.

Choosing a Welcome Mat

There are many different factors to consider when purchasing customized welcome mats such as the type of materials they are made from, size, color, and other design elements.

First and foremost, your logo should be clearly visible and attractive. You should also choose high-quality materials to ensure the longevity of the product. It is best to choose a durable material that can withstand high foot traffic, inclement weather, and is stain resistant.

You want to ensure that both the mat and your logo will continue to increase brand awareness for years to come. When shopping for customized welcome mats, there are literally hundreds to choose from; however, you want to find a custom mats company that has built a reputation based on both quality and experience.

Dan Levin has been helping companies with their branding needs in order to get maximum exposure.